Dr Rikke Duus
Courses: Digital Transformation and Value Creation & UrbanTech Ecosystems
Dr Rikke Duus is an academic at the School of Management at University College London. She has more than 10 years of experience in education and teaching in the areas of digital marketing and digital business transformation.
Her research focuses on digital transformation, data-driven consumer decision-making, and wearable technology. She has experience of working on consultancy projects with global brands, such as IBM and Schneider Electric, and SMEs in the USA, Germany and the UK.
Rikke Duus holds a PhD in consumer-tech relations, a Master’s degree in Strategic Marketing, and a Master’s degree in Practice-based Research. She is a Senior Fellow of the Higher Education Academy and an Associate of the Chartered Institute of Marketing.