Pascal Geissbühler
Course: Introduction to Personal Branding and Storytelling
Pascal Geissbühler is a brand specialist, career and leadership coach, and the head of the specialised consultancy firm Biographis in Zurich. He is passionate about helping people define and tell the stories of their careers and their companies.
He works on corporate identity and branding, and assists teams, employees and leaders as they develop and strengthen their positioning and profiles. His toolbox includes methods from brand management, storytelling and life-design-focused career coaching.
From 2008 to 2017, Pascal Geissbühler served as Strategy and Creative Director at the Branders consulting firm in Zurich, on whose executive board he also served. He has extensive experience leading strategy and creative teams in comprehensive rebranding and transformation projects. His clients include start-ups, corporations, SMEs and private individuals.
He completed his studies in design at the Zurich School of Art and Design, with a focus on design, art and media theories and design thinking. He holds a Master’s degree in career consultancy from the Institute for Applied Psychology at the Zurich University of Applied Sciences.