Dr Marcus Zimmer
Course: Business Experimentation
Dr Marcus Zimmer is a lecturer and researcher at the Institute of Marketing Management at the ZHAW School of Management and Law in Winterthur. Before assuming his current position, he worked as a senior researcher in the Technology Marketing Group at ETH Zurich.
Dr Zimmer’s background is in psychology and business administration; he received his doctorate from the Technical University of Munich (TUM). His research focuses on buyer-seller relationships in complex transactions (e.g. customer solutions) in B2B markets. He is also interested in the interplay between a firm’s marketing strategies and consumer behaviour in the area of high-tech products.