Barbara Rübel

Barbara Rübel has over 20 years’ experience bringing brands to life in an authentic and relevant way. She has a multicultural background and has worked in the USA, England and Switzerland. She worked at General Motors for many years in a broad range of marketing positions, and was responsible for developing a brand strategy for Chevrolet Europe. She has also served as Global Head of Corporate Identity at Zurich Insurance.

Since 2015, Barbara has been active in the Swiss entrepreneurial and startup community as a consultant, investor, jury member, and Kickstart advisor, and as a board member of the ETH Entrepreneur Club. She coaches individuals in personal branding, helping them find a meaningful career direction and develop communication skills suited to achieving their goals.

Barbara holds an MBA with a focus on Marketing and Finance from Northwestern University/Kellogg and a BS in Industrial Administration from Kettering University.